Guardian
Dental Provider Insurance PortalThis project was created during my time at WillowTree.
Our project aimed to strategically improve and elevate the design and structure of the existing self-service dental insurance provider portal.
We crafted an experience that seamlessly integrates the client’s recently published brand library, offers a simple and intuitive path for completing everyday tasks, and aspires to set a best-in-class industry standard.
COMPANY
Guardian is one of the largest mutual insurance companies in the United States that provides life insurance, disability insurance, dental insurance, and other benefits.
ROLE
I led the design team to identify pain points of dental providers using the portal, simplify the user journey, and elevate the design by implementing findings from user testing.
Improved user journey map
1. Research
We collected existing data from user surveys, provided by the client, which helped us take an initial pass at improving the user journey and first round of design recommendations.
2. User journey map
Taking the original user journey map from Guardian, we restructured it through simplification and updated suggestions.
3. Round 1 design
Using the collected data and the improved user journey map, we implemented designs based on our recommendations for improvement.
4. Round 1 testing
We created a non-branded prototype for users to test to ensure our designs meet expectations. This approach allowed us to gather their initial reactions and thoughts on the visual design and suggested features.
5. Round 2 design
Based on the user feedback we collected through testing, we made changes and continued our design implementation.
6. Round 2 testing
To gather feedback before sending the designs to the development stage, we created an in-depth prototype to interactively showcase each feature and gather another round of user feedback.
Mobile designs