McGraw Hill

Clinical Reasoning Tool
Product design
UI / web design
UX, strategy & prototyping


This project was created during my time at WillowTree

This project aimed to develop an interactive web application to enhance medical students' clinical reasoning abilities, ultimately fostering superior medical practitioners.







Details
COMPANY

McGraw Hill is a leading global educational publisher and learning sciences company, providing customized educational content, software, and services for pre-kindergarten through postgraduate education. 


ROLE

In my role, I translated textbook content into an interactive digital experience, collaborating closely with professors, doctors, and subject matter experts to ensure success.
Goals

Get target users to meaningfully engage with and talk virally about the tool

Build a tool and process to apply to future McGraw Hill products

Build McGraw Hill’s brand authority in medical education

Provide a functional tool to aid medical students in self-reflection as a form of assesment

Support students in practicing the clinical reasoning process through interactive step-by-step pathways of content

Build students’ confidence in their clinical reasoning skills





    Pedagogy
    This application serves as a learning tool rather than a decision-making tool. It is designed to guide students in understanding the rationale behind their choices at every stage. It doesn't provide definitive answers, as this wouldn't foster independent thought and learning.

    To cater to diverse learning styles, we've incorporated two distinct instructional experiences within the tool. The first, a step-by-step view, provides linear, text-based guidance through each question. The second, an algorithm view, offers a more visual learning experience with a follow-along graph.




    Step View




    Algorithm View




    Mobile







    © Ashley Gibson 2025